In 2017, a majority of your market is using social media to connect. Facebook, Instagram, Snapchat, and Twitter are just a few examples of what people are using to take in information. Whether it be new places to eat, the…
Everything in our lives today is visual. The average consumer takes in over 5,000 different messages every day. Video marketing can help break through all those messages. By having a creative story and powerful message, audiences are more likely to…
Your company’s logo may be more important than you think. Your logo is the visual representation of your company’s brand, and along with your name, is what makes your business memorable (or not). Your logo should establish a sense of…
If your business has a website, which almost every business should have, then there are a couple of things that your website should be. Your website should: Be easily navigated Have call-to-actions on every page Have contact information on every…
SEO stands for search engine optimization. This set of rules helps your website’s ranking on search engines, which means more people will see it and potentially click on it. People using search engines are more likely to click on the…
Facebook is a great resource for businesses to reach their customers. As a business, however, it can pose a problem when you are looking to expand your customer base. Boosting a post optimizes your post by showing it to a specific target audience…
When designing a website, there must be flow, appeal, a call to action, and of course a solid color palette. In this article we won’t get in too deep about the function of your site but more of the actual…
Snapchat wasted no time in making its presence known after it burst onto the scene and according to SocialTimes, Snapchat has now become the fastest growing social network out there. Since it is estimated that only 2% of businesses currently use…
Social Media is a wonderful tool to share opinions and spread information, but it also provides an additional outlet for advertisers to reach and interact with their target market. One of the most versatile options happens to be Facebook. You…
With the arrival of new digital media, print advertising is not dead quite yet. Anything on printed on paper, like newspapers, newsletters, direct mail, or anything that can be considered a portable medium, falls under the category of print advertising.…