Digital Ad Campaigns
Want to shout from the mountaintops about your business? You can totally do that, but it might not be all that effective if you aren’t speaking to anyone. You know what’ll work to reach a wide audience? Digital advertising.
Programmatic Digital Display & Google Display Network Ads
Programmatic display ads and Google Display Network ads target relevant businesses and consumers based on intent using keywords, demographics and geo-targeting, consumer browsing tendencies, competitor keywords, purchase behavior, recent searches, content consumption, and more. Your ads will appear on desktops & mobile devices as potential customers surf the web and use their devices.
Google Search Campaigns
Google Ads allows you to advertise and promote your products and services when users search-relevant keywords. For example, when someone searches “plumbers near me,” the first few listings at the top of the page are examples of Google Search Ads. Your ads will use relevant keywords and target the geographic areas you want to reach.
Social Media Paid Ads (Facebook, Instagram, LinkedIn, Tiktok)
Social media platforms like Facebook, Instagram, LinkedIn, and Tiktok offer ad targeting options that allow you to target by demographics and create custom or lookalike audiences to target users similar to your best customers. You can also use retargeting ads to target users who interacted with your page or visited your website.
Connected TV Ads
Connected TV (CTV) advertising refers to video ads that are delivered via a streaming service during a viewer’s movie, TV show, or other video content — and viewed on an actual TV set. This viewing could be either directly on a smart TV or via a connected device like a Roku or Firestick. Advantages of CTV advertising: Precise Demographic Targeting, Local & Zip Code Level Targeting, Detailed measurement and accurate attribution.
Geotargeting Ad Campaigns
Geotargeting ad campaigns are a type of advertising strategy that enables businesses to show their marketing messages to specific audiences based on their geographic location. Through different channels like social media, search engines, and mobile applications, businesses can reach their target audience effectively by using location-based targeting. Geotargeting ad campaigns can be customized to target specific regions, cities, neighborhoods or even a building.
Digital ads are an easy way to drive traffic to your website, and because you’re taking part in paid search advertising, your ad will be at the top of the search engines.
Whether you want to create a campaign for your new restaurant, your products, or your professional services, digital advertising is one way to go. Google ads are great for people actively searching for your product or service, while Facebook ads will show up in users’ news feeds based on their location, gender, age, and other information.
Interested in reaching previous customers who visited your website? Remarketing is a way to stay top of mind as your ads will follow them as they browse on other websites. You can give them a little reminder to check you out again, because who wouldn’t want to spend more time on your website?
It’s an affordable and cost-effective way of online marketing, and we’ll work with your budget of any size. Because we’d spend your money like we’d spend our own money. Based on your budget, we’ll strategize your digital campaign so you’ll see results.
Digital marketing is one of the most measurable forms of advertising, and we’ll do all of the hard work for you. We’ll set up the campaigns, actively check and tweak your Google or Facebook ads, and provide reports.
Be where your customers are, and they’re online searching for only the best out there. And you’re obviously the best, so why not meet them in the middle?