See the latest updates on website design, SEO, and marketing strategies made to help local businesses in East Longmeadow and nearby towns get found online and bring in more customers.
In 2017, a majority of your market is using social media to connect. Facebook, Instagram, Snapchat, and Twitter are just a few examples of what people are using to take in information. Whether it be new places to eat, the best shops to check out, or an upcoming event...
Everything in our lives today is visual. The average consumer takes in over 5,000 different messages every day. Video marketing can help break through all those messages. By having a creative story and powerful message, audiences are more likely to receive your...
The 104th Fighter Wing Open House in conjunction with the Westfield International Air Show took place on Saturday August 12 and Sunday August 13. Envision Marketing Group worked closely with the 104thFighter Wing to assist them with marketing strategies to promote the...
Your company’s logo may be more important than you think. Your logo is the visual representation of your company’s brand, and along with your name, is what makes your business memorable (or not). Your logo should establish a sense of trust with your customers and work...
If your business has a website, which almost every business should have, then there are a couple of things that your website should be. Your website should: Be easily navigated Have call-to-actions on every page Have contact information on every page Have good SEO...
SEO stands for search engine optimization. This set of rules helps your website’s ranking on search engines, which means more people will see it and potentially click on it. People using search engines are more likely to click on the first few websites that appear on...
Has it been a while since you’ve taken a good look through your website? Do you think it might be time to update it? Here are three signs to keep in mind when making this decision: YOU HAVEN’T UPDATED IT IN MONTHS OR EVEN YEARS Markets change all the time, and...
Facebook is a great resource for businesses to reach their customers. As a business, however, it can pose a problem when you are looking to expand your customer base. Boosting a post optimizes your post by showing it to a specific target audience that doesn’t consist...
When designing a website, there must be flow, appeal, a call to action, and of course a solid color palette. In this article we won’t get in too deep about the function of your site but more of the actual appearance and design. Of course, a better layout will help...
Snapchat wasted no time in making its presence known after it burst onto the scene and according to SocialTimes, Snapchat has now become the fastest growing social network out there. Since it is estimated that only 2% of businesses currently use Snapchat, it offers...
