The Rise of Mobile Phones
When most people think of Internet marketing, they usually point to desktop computers as the source of marketing efforts, when actually mobile phones are where the majority of traffic online comes from.
Smartphones have become an increasingly convenient way to absorb information. Screens are getting larger and processors are more powerful, so browsing the internet is a simple task for any smart phone user. Anything can be done, like online shopping, playing games, and paying bills, all from a tiny hand-held device. People can also stay connected with their friends easily through social media applications such as Instagram, Facebook, and Twitter.
Mobile phones now have some of the highest marketing statistics, and they are surpassing desktop computers and tablets. For example, 65% of smartphone users agree that when conducting a
search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Hubspot, Google, 2015)
When it comes to creating advertisements, Smartphones play an increasingly important role. There are more individuals using their phones than ever before for their Internet browsing, and advertisements need to be geared towards that audience just as much as others, such as desktop users. The advertising industry sees this trend and predicts that mobile advertising will take up as much as 72% of all U.S. digital advertising spend by 2019. (Hubspot, Marketing Land, 2015)
So how can you take advantage of this market shift? Here are some ways you can reach your customers by mobile:
- Facebook advertisements
- Instagram advertisements
- Google Pay-Per-Click advertisements
- Regularly posting to social media
- Write a blog article
- Text message marketing, such as trivia and updates