In today’s digital age, effective marketing strategies are growing more important for businesses to succeed…
Are you a small to medium-sized business, known locally in your region? If that’s the case, then you might be wondering what the big deal is with “email marketing.” After all, isn’t that something larger companies do? It’s also complicated, right? Especially if you’re not good with computers.
The truth is, email marketing is a must-have for your local business. If you’re not marketing yourself online via email, then think of your brand awareness as a 4-lane highway with an entire lane closed off. Think of all that potential traffic getting frustrated and turning around. The biggest surprise is that, believe it or not, you have way more potential clients and customers than you can ever dream of; they just don’t know about you. Email marketing is one way to fix that.
Email Marketing, Explained Simply
What is it? We’re here to tell you that it’s not as complicated as you might think, especially if you use a professional marketing firm like us to spearhead your efforts.
“Isn’t that just spam?” We hear that question a lot, too. However, good, organic email marketing consists of two-way communication between your business and your audience. When you send an email, it needs to actually have something to say. Beyond that, it should also elicit a response.
Our definition of email marketing is simple. It’s organic, digital correspondence that acts as a channel for your customers to interact with you. It’s a conversation that keeps your business in our customers’ memories and gets them excited.
How Email Marketing Works
Email marketing is a broad concept. To better understand it, we break it down into the various components that, like the pieces of a puzzle, come together to create something greater than the sum of its part. Here’s our breakdown:
[Engage] with Informative Newsletters
You’re busy; your business is successful and you’re excited to share the news. It’s only natural that you engage your customers with regular newsletters that keep them informed of the goings-on of your business while inspiring them to continue to keep tabs on you.
[Follow Up] with Welcome Emails
In sales and golf, it’s all about the follow-through. A welcome email is a great way to acknowledge that a customer has signed up to your website, bought a product or service, or has otherwise indicated that they want to hear from you from time to time. A welcome email is validating and empowering when done thoughtfully.
[Entice] with Special Offers
Your business thrives on special offers. Discounts and offers can be a pivotal tool in “shaking the bushes” and quickly inducing new sales. What better way to send out special offers than through a curated email list of people who have already told you that they want to get communications from you?
[Excite] on Special Occasions
Holidays bring with them the potential for organic sale opportunities, and usually bring with them a volume of seasonal business. An email to let customers know that you’re offering a special holiday discount, or are changing your inventory to reflect an incoming special day is a great way to drive seasonal sales.
If you’re a service-based business, then pivotal seasonal emails sent to your clients when the time is most relevant is also a perfect way to drive business. Think of a rock salt wholesaler, for instance, who would want to send an email as winter approaches.
[Inform] with Brand Updates
Your blog and social media platforms are destinations. We agree that you should keep them updated, but both require active involvement by your customers to be seen. These very same brand updates can be sent via email, where they land in your customers’ inboxes. Email marketing shines in its sheer visibility.
Why It’s Useful, Especially for Small Businesses
There are so many reasons you should focus your marketing, in part, on email marketing.
The Cost of Admission is Low
Whether you’re spearheading your own email marketing or giving the reins to a marketing firm like us, email marketing has a low investment cost. All you need is your own creativity, and the low cost of an email marketing service, which we can help you subscribe to and navigate.
Email is Versatile
The sky’s the limit when it comes to your email marketing. When you have an email list full of customers, you have their ear, where you can broadcast your unique brand messaging, and find ways to excite your audience.
Email Subscribers Are Leads
Leads are the bread and butter of your business, whether it’s service-based or sales-based. When you market via email and do it well, you’ll eventually cultivate a valuable list of potential leads. After all, if someone has shown enough interest in your brand to subscribe to your communications, then it’s safe to say that they’re a potential lead. As your email list grows, so will your revenue.
Do You Want More Reasons? Give us a Call
We are professional marketers. We truly understand the value behind a message. We have many reasons why email marketing shouldn’t be ignored. It’s too valuable, reliable, and has too much potential to leave on the wayside. Before you say “I’ll get to it later”, try giving us a call. We can take control of your email marketing, communicate to your audience in a way that gets their attention, and build you an audience of potential leads.