Can you believe it? Another year has passed! In marketing, time moves at lightning speed,…
Is search engine optimization at the top of your priority list? If not, it should be.
To rank high enough for potential visitors to find your website, you will need to improve your search engine optimization (SEO) efforts.
75% of people won’t even click onto the second page of search results.
If you’re thinking, okay then how do I improve my rankings, here are five things you can do to increase your chances of getting ranked higher on Google:
Using keywords allows you to engage the right target audience in what you’re trying to sell. They’ll show your users that your products and service are relevant to what you’re looking for. Therefore, you’ll attract more business from the right clients.
Make sure your site provides a user-friendly experience and is also mobile-friendly
A mobile-friendly website is designed so it works the exact same way across all devices. No matter the screen size, the images and content should still be displayed properly so that nothing appears blurry or distorted. You’ll also want to make sure your website is set up in a way that makes navigating it easy for your website visitors. This ensures your visitors will have good experience when they visit your site and they will be able to find exactly what they’re looking for.
Frequently publish updated, relevant content
When was the last time you updated your website? If you haven’t touched it since it was built, that is not going to help your SEO and ranking. Google loves frequent (but relevant) updates. Google will search your website and as soon as they see fresh content, they’ll index it and hopefully show the content to when people search.
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Google’s algorithm looks at high-quality backlinks. By adding internal links to your website, it provides visitors an easy way to navigate your site.
Hire Envision Marketing Group!
Our team specializes in helping you get found. You can have the best looking website on the internet, but if no one can find you, all of your efforts are wasted! Contact us for a free overview of your SEO.
SEO is rapidly evolving. While businesses do have to adapt quickly to try to stay ahead of the competition, you don’t need to become an SEO expert overnight (that’s what we’re here for!). All jokes aside, even just understanding the basics of SEO will help.