ConnectedTV Advertising
Put Your Brand on Streaming TV—With Precision Targeting and Measurable Results
Connected TV (CTV) advertising allows your business to reach audiences on platforms like Roku and Amazon Streaming TV, delivering high-quality video ads directly to the largest screen in their home.
Unlike traditional TV advertising, CTV combines the impact of television with the targeting and tracking capabilities of digital marketing—so you reach the right audience, not just a broad market.
Precision Targeting
Big Brand Feel
Unbeatable Engagement
Digital Tracking
What Is Connected TV Advertising?
Connected TV advertising refers to video ads served through internet-connected devices such as smart TVs, streaming sticks, and gaming consoles.
This includes placements across popular streaming platforms, giving your business access to viewers who are no longer reachable through traditional cable or broadcast TV.
Your Ad is Only As Strong As Your
Video
On Connected TV, your commercial appears alongside premium content, so quality matters. We produce high-end video built for streaming, designed to capture attention and hold it.
From concept to final delivery, everything is handled in-house to ensure your message is clear, polished, and built to perform.
Concept & Scripting
We help shape your message into a clear, compelling story that connects with your audience in the first few seconds.
Professional Production
From filming to lighting to audio, every detail is handled to deliver a clean, high-quality commercial that reflects your brand.
Editing & Optimization
We edit with performance in mind, tight pacing, strong visuals, and messaging tailored for how people actually watch on streaming platforms.
Built for Connected TV
Video can be utilized during the hiring process, for training, pitch meetings and more to give your business personality.
Why Businesses Choose EMG for Connected TV Advertising
Connected TV combines the impact of traditional television with the precision and accountability of digital—and EMG builds campaigns to take full advantage of both.
Target the Right Audience
We develop targeting strategies based on ZIP code, demographics, interests, and behavior—so your budget is focused on the people most likely to convert.
Premium, Non-Skippable Placements
Your ads appear in high-definition, full-screen environments across leading streaming platforms, delivering strong visibility and engagement.
Stronger Brand Positioning
We help position your business alongside premium content, giving you a more credible, “big brand” presence on the largest screen in the home.
Campaign Management and Optimization
From initial setup to ongoing performance monitoring, we manage your campaign across platforms and continuously refine it to improve results.
Transparent Reporting and Insights
You’ll have clear, real-time visibility into impressions, engagement, and performance—so you can understand what’s working and where to optimize.
Our focus is simple: align targeting, creative, and strategy to maximize the return on your CTV investment.