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Has it been a while since you’ve taken a good look through your website? Do you think it might be time to update it? Here are three signs to keep in mind when making this decision:
YOU HAVEN’T UPDATED IT IN MONTHS OR EVEN YEARS
Markets change all the time, and technology advances rapidly, so it’s important to stay up-to-date on the latest trends. Updating regularly also shows that you are invested. If it’s been years since you’ve updated your website, it’s time to dust it off and give it a makeover.
YOU HAVE NEWS OR OFFERS YOU WANT TO UPDATE YOUR CUSTOMERS ABOUT
Has your company undergone any major changes recently? Is your business on the news, or has it won any awards? Your website is the perfect place to showcase these, and regularly updating an awards or testimonials page can show customers that you’re still relevant and deliver quality service. You can also use your website for offers, discounts, sweepstakes, coupons, or other promotions. These should be updated regularly so you don’t irritate customers with expired promos.
YOUR BUSINESS IS DIPPING IN POPULARITY
A decrease in website traffic could mean that your website might not be appealing to customers in the way you want it to and could use a makeover. Make sure your website is aesthetically pleasing and effectively communicates your company’s message and unique selling point, as this might be the only touch point you have with certain customers. It’s also a good idea to use your website for customer service through a Frequently Asked Questions page, a Review page, and a channel for communicating directly with customers, like a Contact Us page.
If you’re looking for a FREE web analysis, or help updating your site, Envision Marketing Group is here for you! Take a look at our portfolio to see what we can do for your business!