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The Power of Social Media Marketing

This is a photo of a young woman on her cellphone to represent mobile marketing

It’s no debate that social media has forever changed the way we think, work, and live. Worldwide, there are over two billion social media users, while 81 percent of those in the United States alone use social media. As the percentage of social media users will continue to grow year after year, it’s essential for businesses to grow an online presence as well.

Running and staying on top of different social media platforms and accounts can get overwhelming. Luckily, Envision Marketing Group is here to help manage and monitor your social media profiles. Since many businesses are focusing on growing an online presence, it is important to stand out from the noise. To do so, it takes market research, strategic media planning, consistent branding, and strong marketing and advertising methods and campaigns to maintain the interest of an online audience.

One of the most important aspects of marketing is branding. Be consistent, highlight your brand’s strengths and opportunities, and tailor your message to your audiences. Gaining positive brand awareness and media attention will help establish your overall brand image.

Each social media platform serves a different purpose, with different audiences and different media and it might seem overwhelming to jump right into popular social media, like Facebook, Instagram, Twitter, and LinkedIn. It’s essential to make sure your brand is consistent throughout these platforms, but make sure your posts are tweaked to best reflect its audience. Knowing how to utilize these platforms properly and efficiently will produce better results for your business.

Ready to get social? Let us at Envision Marketing Group grow your business’ online presence! We can enhance your company image, engage your audiences, and produce great results that will build both your brand and its presence. Contact us to learn more!

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