Telling a story to your consumers is an essential aspect of not just video marketing, but marketing overall. Storytelling dates before our own time and has been passed down through generations. Now, telling a story to consumers, whether it tells the story about your brand, product, or ideas, connects consumers to your business.
Video marketing boosts the act of storytelling. There has been a significant increase of online videos and its usage for marketing. According to Cisco, by 2017, 69% of consumer Internet traffic will be from video. Video as content is successful for a number of reasons:
- Videos get information across but are quick for consumers to watch
- They are easily shared amongst consumers
- It is visual storytelling
- Videos allow a wide range of creativity and can be interactive
- Views and interactions can be measured
Videos Are Social
The incorporation of video reaches numerous apps, sites, and platforms because of the current popular trend and social marketing. On the consumer side, they love making their own videos as well. Look at Vine, Instagram, and YouTube! A big business example of getting consumers involved with video creation is from Doritos. We see this in the yearly Super Bowls. Doritos has consumers create their own ads for the beloved chips. This gets consumers involved and interacting with the brand.
On a Smaller Business Scale
Not all businesses are quite as large as the Doritos brand, but video usage is becoming just as important for small businesses. Videos are great for sharing the story about your company, who you are, what you do, and what you represent. As a picture says 1,000 words, Forrester researchers say one minute of video is worth 1.8 million. Of course, it is important to first make sure you know the audience and if it is the most appropriate way to reach them. If it is, then lets get started!
Are you ready to add videos to your website, social marketing and more? At Envision Marketing Group, we have several professional solutions that will fit your budget. Call us today for a free consultation at 413-525-6661.