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Planning for 2021? Your Website & Marketing Strategy Matters More Than Ever!

As 2020 comes to a close, we’re looking at the strategies that will define marketing in the new year and beyond.

The COVID-19 pandemic has hit small businesses hard and while we don’t know exactly what the future holds, we do know that having an updated website and forward-thinking marketing strategy will be crucial in reaching your audience.

Here’s Why Marketing Should Be A Priority in 2021:

1. ) First Impressions Only Happen Once
Your website is the billboard of your business, the first time a potential customer visits your site is the one time decision to do business with you.

2.) Content is Everything – Keep it Clear, Concise, and Direct
Does your website and messaging drive action? When a consumer visits your website, there needs to be a CLEAR call to action.

3.) Consumers Need to Relate to Brands More Than Ever
Consumers identify themselves and their values with a brand, it’s not just about a product or service anymore. Get your message out there and invest the time in building relationships.

4.) There’s More Competition for Consumers’ Attention
You don’t necessarily need to offer something no one else does–you just need to stand out. Have relevant, up-to-date content, unique promotions, and stay ahead of the curve.

5.) Good Search Engine Optimization (SEO) is Key
Does your business come up on a Google Search? With everyone relying on Google, it’s important to create evergreen content and keep your site optimized.

6.) Virtual is the New Face-to-Face
Communicate with consumers through video content and use video to tell your story in a compelling way.

7.) Your Website is Everything!
If your site doesn’t have a user-friendly navigation, a visually-appealing look, quick load times, isn’t mobile-friendly, and the list goes on, you will likely lose out on potential customers.

For most businesses, 2020 was all about reacting. Reacting to current circumstances and rolling with it. Being reactive doesn’t let you get ahead of your competitors though, so change the pace in 2021. The more efficiently you plan out the year, the more likely you are to get ahead of the rest. Results don’t happen overnight, they happen over time. Start making changes now, so you don’t look back at the end of the year and wish you started a year ago. If you’re looking for help, contact us to set up your free consultation.

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