Five Ways to Kickstart Your Marketing Efforts in 2020

If 2019 didn’t end as you imagined for your business, we’re bringing you a few ways you can kick things up a notch in your marketing efforts. It’s easy to put together a strategic marketing plan for your company in the beginning of the year, but if you don’t follow through the rest of the year you’re going to fall short with your goals again. 

“BE NOT AFRAID OF DISCOMFORT. IF YOU CAN’T
PUT YOURSELF IN A SITUATION WHERE YOU ARE
UNCOMFORTABLE, THEN YOU WILL NEVER GROW.
YOU WILL NEVER CHANGE. YOU’LL NEVER LEARN.”
— Jason Reynolds

If reading that quote made you question whether you’re jumping out of your comfort zone enough when it comes to your marketing efforts, you’re on the right track! At Envision Marketing Group, we’re here to help push you out of your comfort zone when it comes to marketing (in a good way), so you can stop talking about your goals and actually achieve them. 

Below are some ways you can kickstart your marketing efforts this year.

Develop a Strategic Marketing Plan

Stop shooting from the hip and bring your business to new heights with a well thought out plan. It doesn’t matter what industry you’re in or how big your business is, we’re all facing the same challenge – the marketing landscape is changing, and changing fast. If you want to achieve success in the long-term, you need to adapt.

A forward-thinking marketing plan should drive traffic to your website, grow your email list, generate sales and keep customers coming back. It doesn’t matter if you’re an established business or the new kid on the block. Every business can benefit from a strategic marketing plan and branding strategy to ensure that messages are consistent, reaching your audience, and giving you measurable results. Your brand is how you can create a credible relationship with your customers and become someone they recognize.

Tell Your Story Through Video

Video marketing is one of (if not the) most important marketing trends out there today and we see it continuing to be just as important over the next few years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020:

• 70% of consumers say that they have shared a brand’s video
• 72% of businesses say that video has improved their conversion rate
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• If your website includes video, it’s 50 times more likely to drive organic search results compared to text
  [Source]

Video has also shown to be the number one way people want to learn about new products or services. Whether it’s a professionally shot video that tells your story, Facebook or Instagram live video, testimonial videos and more, video content should play a big role in your marketing efforts. 

Stay On Top of SEO Trends

We all want to be #1 and you aren’t going to get there by thinking about it. You could have a great website, but if no one can find you what your website looks like doesn’t matter. 

Google continues to update its search algorithm to aid in understanding the natural language that people use in their search queries. Therefore along with continuing to make sure your website’s SEO is updated, ensuring your site has quick speed, working links and well-written content is just as important. 

Utilize Digital Advertising

Believe it or not, you need to spend money to make money. As search rankings and space in your customers news feeds becoming increasingly competitive, it’s never been more important to make sure you’re maximizing your budget and spending it efficiently.

We know the tricks of the trade when it comes to:

• Google pay per click campaigns
• Facebook pay per click advertising
• Instagram Advertising
• Geo-targeting
• Google Display Networks Campaigns
• Remarketing Campaigns
• Keyword research and analysis

We understand that the ever changing digital advertising world can be overwhelming, that’s where we come in. We’ll start by discussing your goals then will provide a recommendation on which digital marketing tactic will help you get there.

Leverage Your Database with Email Marketing

Email marketing is continuing to prove to be an effective marketing strategy to reach existing and potential customers. It’s likely you already have a database of email addresses from current customers and it’s likely they want to hear from you (when the information is relevant of course). 

61% of customers want brands to provide them with information via email and 59% of consumers claim marketing emails influence their purchase decisions [source]. That’s a big market you’re missing out on if you aren’t utilizing email marketing. Not sure how to get started with an email list or designing an email blast? That’s where we come in. 

If you read through these tips and are thinking, “Well I’m already behind.” Don’t fret! We’ll get you up to speed and push you ahead. Just give us a call and we’ll discuss your business’ needs.